Word of mouth advertising is the most powerful form of promotion you can do for your instructor, your school and the art of Soo Bahk Do®. In his PVT message, Kwan Jang Nim H.C. Hwang encourages every student to take personal ownership for promoting public visibility of Soo Bahk Do® and many times that task can be as easy as wearing apparel featuring our art. The Moo Duk Kwan® organization logo or the Soo Bahk Do® martial art system logo on your shirt, or jacket, etc. can be a conversation starter and thus create an opportunity for you to use your well-honed elevator pitch to educate a non-practitioner about the art and your school. Take this opportunity to embrace your PVT role and acquire customized apparel that can help you realize your potential as an ambassador of public awareness for the art.